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Novus Espresso Imports is Now Known as Mercon SpecialtyDaily Espresso Information by Roast Journal


Mercon Specialty logo

Seattle-based inexperienced espresso dealer Novus Espresso Imports is now known as Mercon Specialty, highlighting its place throughout the international espresso buying and selling firm Mercon Coffee Group.

Mercon Specialty launched last year under the Novus name with a spotlight squarely on the specialty espresso market in the USA. The division is a part of a broad community of Mercon Group entities, together with a world headquarters in The Netherlands, importing divisions in the USA and Europe, plus places of work for numerous financing and farmer help companies in Nicaragua, Honduras, Guatemala, Brazil and Vietnam.

Mercon formally launched as an exporter in Nicaragua in 1952. Its U.S. import enterprise launched in 1992.

“As our enterprise has grown within the final two years, we felt it was necessary to let our clients know of the various distinctive advantages related to being a part of the Mercon Group,” Craig Russell, Mercon Specialty managing director and former head of worldwide espresso for Starbucks, stated in an announcement of the identify change. “We’re rather more than only a specialty inexperienced espresso importer. Our group has over 65 years of specialty espresso expertise so we will supply our…

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Augie’s Union Transforms Into Sluggish Bloom Espresso Roasters


In late June, staff at Redlands, California’s Augie’s Coffee began the process of unionizing, however by the start of July, Augie’s closed all 5 areas and let go of a majority of their employees. Within the announcement, Augie’s possession cited the coronavirus and the related well being and security considerations because the impetus for the mass closures. The nascent Augie’s Union, although, alleges that the shop closings had been textbook union-busting.

For the reason that announcement, the Augie’s Union has staged protests and even filed a lawsuit alleging $140,000 in wage theft; in the meantime, all Augie’s areas stay closed.

Nonetheless missing gainful employment, the Augie’s Union staff are taking motion into their very own fingers with the creation of Slow Bloom Coffee Roasters, and their challenge is live on Kickstarter now.

The change from union to espresso roasting firm occurred briefly order for Sluggish Bloom. On October third, they had been nonetheless holding pop-ups as Augie’s Union, however by the seventh, a whole rebrand passed off, together with a new website and social media presence (if you happen to adopted Augie’s Union on Instagram and puzzled who Sluggish Bloom was the primary time they got here throughout your feed,…

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What’s Direct Commerce Espresso and The place Can You Discover It? – 2020


Think about the supply of your cup of espresso. It travels all the best way from the tropics to your favourite cup in adequate portions to maintain you stuffed with caffeine…on a regular basis, in order for you. That’s fairly superb in itself, however Direct Espresso, which we’ll focus on on this article, is about making the journey from rainforest to cup so simple as doable.

What’s Direct Commerce Espresso?

So what are we doing in all kinds of enterprise today? Making an attempt to take out the middlewomen (and males). Direct Commerce is simply one other instance of this. It’s a really completely different methodology, or ideology even, which focuses on making a bridge between the espresso shopper and the growers. It’s about abbreviating the availability chain and shopping for direct. This manner, espresso producers get higher worth for his or her crop, and shoppers get high quality specialty espresso. 

While you purchase from an organization or roaster which trades immediately, you’re usually shopping for into organizations with growth on the coronary heart of what they do. If there’s one particular drawback with the business right this moment it’s how oblique the availability chain is. This can lead to unfairly low costs which have a devastating impact on communities. Massive…

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How Local weather Change Could Already Be Affecting Brazil’s 2021 CropDaily Espresso Information by Roast Journal


The drought affecting young coffee trees, and lost its 2021 production potential, credit-Guy Carvalho

Current drought circumstances have affected younger espresso vegetation, disturbing 2021 manufacturing potential. Photograph by Man Carvalho.

Yearly round mid-September, with about 90% of the Brazilian espresso harvest accomplished, merchants, roasters, speculators and monetary actors everywhere in the world begin to consider projections for the subsequent season.

Because the world’s largest espresso producer for greater than a century, Brazil’s espresso forecast can have a significant bearing on the worldwide espresso sector, and seasonal climate patterns can result in big swings out there.

But there’s robust proof to recommend that a few of these climate patterns are usually not merely seasonal, however half of a bigger sample of local weather change — one that’s threatening the 2021 harvest, and even perhaps 2022, 2023, and so forth.

The drought affecting coffee trees 2019-2020 , credit-Jonas Ferraresso

The identical espresso area proven in 2019 (left) and 2020. Photograph by Jonas Ferraresso.

Early excessive temperatures, dry air and unsteady rain are already more likely to have lasting results on 2021’s harvest, however let’s first make clear just a few factors about 2020:

Statistics and the 2020 Season

Brazil not has a particular centralized board for espresso just like the FNC in Colombia, however that doesn’t…

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Woodcat Espresso In Echo Park


There’s few issues we love extra on Sprudge than checking again in with a beforehand featured cafe. 11 years of publishing provides us various alternatives to replace all of you on the market in Sprudge Reader land on how espresso firms develop, change, and proceed to serve their communities.

Woodcat Espresso in Los Angeles is the work of Sadaat and Janine Awan, longtime espresso business veterans who reside and work within the Echo Park neighborhood. Back in 2014 Woodcat were new on the scene, a part of what looking back as a significant inflow of espresso firms serving to reimagine Los Angeles as a world hub for espresso tradition. 6 years later they’ve settled into a job as a beloved neighborhood joint with a number of new wrinkles: today they roast their very own espresso, and now personal and function a second cafe, Dinosaur Espresso, positioned about 15 minutes away down Sundown Boulevard in Los Feliz.

We talked to Janine Awan to search out out extra.


Inform us about Woodcat Espresso.

Woodcat is a bit espresso store that we created in 2014 for our personal neighborhood of Echo Park. We wished to make the perfect espresso we presumably may and share it with our neighborhood. With that intention, we hoped Woodcat can be the…

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Grounds for Change: A Social Objective Company with Excessive Dedication to Sustainability – 2020


Grounds for Change is a family-owned espresso firm in Seattle that strives to supply Truthful Commerce, Natural-certified, and Carbon-free espresso to the native PNW group and the world. But, their sustainable plan doesn’t cease there. As an official Social Objective Company, Grounds for Change seeks to make its environmental and social influence broadly identified.

Listed here are the highlights of what we’ve discovered about Grounds for Change after researching sustainable espresso in Seattle. Take pleasure in.

Grounds for Change


  • There’s all kinds of espresso blends to select from
  • A lot of decaffeinated espresso choices
  • Excessive-quality espresso and surprisingly reasonably priced


  • Solely gives annual membership subscription
  • Not out there to any on-line retailer except for its ordering web page


Grounds for Change is a noteworthy Natural and Truthful Commerce espresso roaster close to Seattle. It’s spectacular for an natural espresso roaster specializing in single origins, blends, decaf, and connoisseur espresso to remain so targeted on the sustainable objectives they wish to obtain regardless of the numerous modifications within the surroundings and the robust competitors…

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Brooklyn Roasting Firm Information for Chapter 11 BankruptcyDaily Espresso Information by Roast Journal


New York Metropolis’s Brooklyn Roasting Company has filed for Chapter 11 chapter following a sequence of monetary hardships, the newest stemming from the COVID-19 pandemic.

In a New York district court docket submitting, an organization consultant mentioned the 11-year-old specialty espresso firm, which at its peak in 2017 operated seven retail cafes in Brooklyn and Manhattan, intends to seek out solvency by way of wholesale roasting alone.

“BRC believes that whether it is relieved of the lease obligations of its shuttered cafes and is ready to give attention to its wholesale enterprise, it can stay a viable and wholesome enterprise with a possibility to develop once more over time,” BRC minority proprietor and enterprise supervisor Thomas Potter mentioned within the chapter submitting. “Its manufacturing facility, core administration staff, and good status in New York stay intact.”

Based by the previous common supervisor of Lengthy Island’s Dallis Bros. Coffee Jim Munson, Brooklyn Roasting Firm adopted a trajectory acquainted to dozens of specialty-coffee-focused small roasting and retail corporations all through the course of the 2010s. Flowing with espresso’s “Third Wave” motion, BRC grew by way of…

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Why Is This World Barista Champion A Constipation Spokesperson?


Late this Thursday afternoon, as information experiences swirled portended the destiny of a nervous nation, an avid Sprudge reader reached out to us with a easy query.

“Have you ever seen advertisements for Colon Broom?”

No, we have by no means earlier than seen advertisements for Colon Broom.

“It’s a complement being marketed on numerous social media streams to repair your intestine and enable you shed some pounds, with clear millennial promoting to match the costs,” they advised us. Whereas we sometimes write about how coffee interacts with colorectal health we did not but see the connection. Why was this reader was telling us about Colon Broom?

“Solely after you are taking a quiz and provides them your e-mail deal with are you able to see the components,” they defined, “it’s simply psyllium! However that’s not the worst half.”

They then despatched us this screencap from the web site.

Screen Shot 2020 10 22 At 1.52.06 Pm
A message from Colon Broom from Head of Vitamin John Peterson, who seems to be loads like World Barista Champion Dale Harris.

We wrote again in shock. “That appears similar to Dale Harris!”

“It is 2017 World Barista Champion Dale Harris,” the supply replied. “Look, he’s even wearing a Has Bean shirt.”

P1010275 Fotor 1296x
Crimson HasBean t-shirt.

After doing an in depth reverse Google…

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White Espresso: A Rising Espresso Development? – 2020


Espresso turns into extra fascinating lately as extra coffee-based drinks are being found. The final espresso drink that took the web by storm was Dalgona espresso however this time white espresso is taking the highlight as one of many newest espresso improvements. Do you suppose white espresso may change your common morning joe? What white espresso manufacturers are price a attempt? After looking the web, right here’s what we will share about any such roast.

What’s White Espresso?

white coffee roast image
Picture from WholeLatteLove

White espresso is an below roasted espresso bean. It’s fully totally different from the  flat white -an espresso-based espresso drink. Fairly merely, white espresso is brewed utilizing very gentle roasted espresso beans. White espresso beans are evenly roasted at round 325°F.

The roasted bean coloration is just not really “white” however often seems gentle beige. In comparison with gentle roast, white espresso’s pure and earthy flavors are extra distinguished than gentle roasts. Likewise, it has the next caffeine content material than gentle, medium, and darkish roast as a result of it’s roasted for a quick interval. When you like gentle roast espresso for its taste and caffeine kick, you’ll certainly love white…

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In Folsom, the New Reset Cafe Pivots Each DayDaily Espresso Information by Roast Journal


Reset Cafe Folsom 6

The brand new Reset Cafe By Day espresso store and wine bar in central Folsom, California. All pictures courtesy of Reset Cafe By Day.

Many retail espresso retailers have needed to reconfigure their operations in response to the challenges posed by the COVID-19 pandemic. But for one firm in Folsom, California, a dramatic pivot is a part of the every day routine.

Each afternoon at four p.m. at Reset Cafe By Day, the workers flips the artwork, adjustments the music and swaps uniforms to remodel from a unusual coffeehouse right into a beer and wine bar, vibes and all.

“The music, the artwork, the lighting, the uniform, the menu all change,” Reset Proprietor John Voelz instructed Every day Espresso Information. “I designed the artwork hangers to show our two-sided artwork items. Our coffeehouse artwork is playful and lighthearted; our night artwork is a little more magical and mystical.”

Reset Cafe Folsom 1

Within the 1,200-square-foot area, an onsite bakery seems contemporary pastries and cookies for the candy facet of a menu that additionally options panini, toasts, flatbreads and charcuterie. A 3-group Slayer Steam LP anchors the espresso bar, and a row of 10 shiny faucets dispenses beer, cider, kombucha, and generally wine for enjoyment in an area Voelz…

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